market share 51.5%. Because of customers` high loyalty for Pulmuone company which had made tofu for around 20 years. Therefore, CJ do the diversity strategy, events and promotion to gain like that customers.
The External Environment
Competition
Tofu `s competition product is a Soy Day in Pulmuone company. Even thought, Market share of the packed tofu is lower than Pulmuone, Tofu came out
marketing.
To begin with, I will talk about STP strategy which is one of the most important strategies of Nike. First, Segmentation which means Nike divide local market according to its potential and Adidas’s market share. In U.K and Scandinavia(Demand potential is very high and Adidas’ market share is low), In this case, Reebok is also powerful competitor in U.K market, Nike thought good ra
Markets Online got half of the money compared to other consulting companies. In the time section, we consider the following. Providing real time bidding service, buyers can save the time which they search suppliers and then decide a place to meet each other. In the reliability section, we reflect the characteristics of online system. In the information section, we thought of FreeMarket’s effort
thought it's relatively new case and seemed be very interesting. So we desided what is the key point in marketing strategy in Smoothie King Korea.
Lee sung woo, head of the Il san smoothie store, points out the keyword for the success of smoothie king is 3W. 3W stands for “women”,” well-being”, and “with” as in a married couple could raise the business together. Lee also said t
market share amongst the Korean automobile market. At the beginning of the year 2000 the market share was in the mid 20% but with the continuous decreasing it ended up in the early 20% and because of such decrease the board of directors thought about tactical ways they could make a twist and overcome such situations. In order to find out such failures they made various surveys to customers and af